Putting digital at the heart of everything we do
The world of digital technology is an inspiring one, constantly creating new opportunities – and making headlines. As digital has become an intrinsic part of our everyday lives it has also become interlinked into every part of our business.
From how our customers interact with us and the ways in which we experiment and test new ideas, right through to the hundreds of processes that go on behind the scenes, digital is critical in the way we evolve and transform to meet the needs of the 30 million customers – from individuals and charities, through to small businesses and large corporates – we support across the Group every day.
We want to put digital at the centre of how we realise our aim of becoming the best bank for customers and, ultimately how we can help Britain prosper. In addition to adopting new tools that will help us provide a better customer experience, we’re also working hard with talented minds and established industry partners to create innovative solutions – all with customer service at the heart of it.